Process

I had never taken on a project quite like this one, but once I started, it felt like second nature. I opened Adobe Illustrator and before I knew it, I had almost a dozen designs for my shirts. I gave myself full creative freedom to build out the Starwardly brand however I wanted, which turned into the very contemporary, black and white look you see now. By working on a fairly simple foundation of just black and white vector shapes, I had opened up a variety of interesting styles and treatments. I explored negative and positive shapes, overlapping shapes, line work, and fleshed out a line of designs that I’m extremely proud of. I used some t-shirt mockups that I then manipulated to better tie all the product shots together which gave the designs that final touch before I added them to the UI design.

The UI aspect of the project came just as easily. After having worked in Sketch for a few months, I had a rather easy time taking my sketches to wireframes and then to final screens. With the aid of Invision, I was able to build a live prototype of the Starwardly app (which is linked above!) so that I could see my design come to life. This project was a great exercise in branding, clothing design, and most importantly, in UI design. I learned the complexities that come with e-commerce interface and I used that knowledge to build a user experience that works well and looks better.