2020-2022 | Nucleus Healthcare, GENETWORx
Discover Early was an innovative patient portal designed to offer a seamless and stress-free experience for individuals purchasing and using at-home test kits. With a diverse selection of tests—including COVID-19, pregnancy, and progesterone tests—users had the flexibility to choose the kit that best suited their needs. The platform provided clear, step-by-step activation and usage instructions, making the testing process simple and accessible. After mailing their samples to the lab, users could quickly and easily view their results through the portal. Ultimately, Discover Early transformed the at-home testing experience, making it more convenient, efficient, and reassuring for users.
Role: UX/UI Designer
Creative Director: Jonathan Park
CTO: Steve Poalucci
At a Glance
Direct to consumer At-Home Test Kit ordering, tracking, and activation
Over one hundred tests available to users
Family Profile support
Quick & Easy to digest test results
Previous test result archive
Product tracking and inventory control
Mobile Prototype click-through highlighting a glimpse at various user flows
Mobile > Desktop Responsive Design
Built out an entire high-fidelity prototype from a handful of frames
My Role
Support for Senior Design
Agile Prototyping and Continuous Refinement
Design system built with care.
Color system and text style documentation
Wireframes and high-fidelity frames of desktop responded design
Problem:
As the demand for at-home testing continues to rise, more people are seeking convenient, accessible, and private ways to monitor their health from the comfort of their own homes. Traditional lab testing, which often requires scheduling appointments, traveling to testing facilities, and waiting in long lines, can be inconvenient and time-consuming for many individuals. Without an online store or digital platform to offer at-home test kits, labs risk losing a significant portion of the market to competitors that provide a more seamless and user-friendly experience. By not adapting to this shift in consumer preferences, these labs may struggle to reach and serve a growing segment of individuals who prioritize ease, efficiency, and discretion in their healthcare decisions.
Solution: Discover Early and in the comfort of your own home.
Discover Early provided a comprehensive e-commerce solution that enabled our lab partners to offer at-home test kits while managing inventory seamlessly. The platform allowed users to browse, purchase, and activate test kits with ease, while also providing step-by-step guidance for sample collection. Once samples were mailed to the lab, users could track their tests and access results online, all within a single, user-friendly portal. By adopting this digital solution, labs not only streamlined operations but also captured a growing market segment they previously missed, increasing revenue and expanding access to their testing services.
